The Digital Dating World has seen its reasonable share of companies come and get over time, and few have now been in a position to supply the typical suspects, like eHarmony, Match.com and OkCupid, a run with regards to their particular monies. Nevertheless, since bursting on the scene in October of just last year, Tinder is creating a play to be the next electronic relationship giant by targeting a place where few (if any) of its predecessors have actually excelled: Your phone.
Drawing on the same addicting formula behind Hot or Not, Tinder enables those searching for a night out together (or just a little casual flirting) to swipe through Facebook-powered pages of prospective matches, accepting or rejecting predicated on overall look. Yes, it is a bit shallow, but its game-ified approach to flirting is also significantly more than a small addicting and has brought down among the list of SnapChat generation, starting with university campuses.
A fact that, as we reported in May, has had investors and potential acquirers drooling in fact, since launching in October, Tinder has spread like wildfire. Today, Tinder co-founder and CEO Sean Rad informs us, users have actually ranked over seven billion pages, and also the software has offered over 100 million matches in most (and is currently incorporating 1.5 million matches/day and growing, he states.)
Yet, for the startup that is mobile-first Tinder is missing a large little bit of the smartphone puzzle: up to now, the software has only been available in the iPhone. Starting today, nevertheless, utilizing the arrival of Tinder for Android os, the favorite mobile relationship application is certainly going multi-platform, starting its doorways to users regarding the mobile os that now has over 70 per cent of smartphone marketshare.